B2B Lifecycle Marketing Manager (Fractional)

Why This Role Matters
Email, social, and our podcast are how we build relationships with thousands of People and HR leaders. This role brings strategy and follow-through to all of it, turning each channel into a more intentional, data-driven engine for audience growth and customer engagement.

What You're Walking Into
You're not starting from zero. You're joining a company with real momentum, an incredible client base, and a team that genuinely supports one another.

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An Incredible Roster of Clients
We designed and delivered management training at Anthropic and supported founders and executives through coaching
We've partnered with Stripe on global management training for the past 8 years
We are consistently referred business from top venture firms including Andreessen Horowitz (a16z), Sequoia Capital, and General Catalyst
Elevate Leadership was named a Top Leadership Training Company to Watch in 2025 and 2026 by Training Industry
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A Highly Collaborative Team
We care deeply about the people we work with and the way we work together. Elevate has built a culture that is ambitious, supportive, low-ego, and highly collaborative. Our day-to-day is guided by five values: Focus on Impact, Stay Relevant, Be Resourceful, Keep it in Perspective, and Check the Data. You'll work alongside a team that genuinely wants each other to succeed.

What You'll Do
You'll bring strategic thinking and execution to each of the channels below.
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Email & Lifecycle Marketing
Run our email correspondence from strategy through execution in HubSpot
Build a real customer segmentation strategy across prospects, current customers, and past customers, with content and cadence tailored to each
Partner with the VP of Revenue & Customer Success on customer lifecycle marketing, translating what's working in customer conversations into email programs that deepen engagement
Bring an analytical lens to email performance and net dollar retention metrics, and use it to inform what we send next
Learn from Sales and Customer Success about customer objections, what closes deals, and what customers love, to help shape what we publish.
Pre and post event marketing
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Organic Social
Own Elevate's organic presence across LinkedIn and other social media, which includes the company and two founder accounts
Build a content calendar that reflects our brand voice and the topics our audience actually cares about, tailoring content to each founders voice and area of expertise
Use data to understand what's resonating and adjust accordingly
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Podcast (People Are The Worst)
Own our podcast end-to-end. Manage the founders' recording schedule and episode content, coordinate production, and oversee distribution across Apple, Spotify, and YouTube. Roughly 3 of every 4 episodes are founder-led; the remainder require sourcing and securing high-quality external guests in the Leadership and People space.
Create and edit clips for YouTube, LinkedIn, and other social channels
Develop and test strategies to grow subscribers and listens, and report on what's working
Pitch the founders as guests on relevant external podcasts to expand reach
Who You Are
You're a strategic operator who can do the work and think about the work. You're not waiting for a brief. When a founder mentions they're speaking at an event, you've already looked up the audience, drafted the social post, and mapped out the follow-up sequence. You connect the dots before anyone asks you to.
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You likely bring:

5–8 years of marketing experience, ideally with depth across email, social, and content
B2B lifecycle marketing experience
A strong analytical mindset; comfortable building reports, reading them, and changing course based on what they say
Experience owning email strategy and execution in HubSpot, including segmentation and automation
A track record of growing audiences on LinkedIn or at least one other major social channel
Strong writing and editorial judgment, with the ability to match a brand voice
Hands-on with AI as a building tool. You've built reusable workflows in Claude (or similar) including projects, prompts, content systems, that other people on your team can pick up and run.
Comfort working with executive stakeholders and developing strategy without a roadmap handed to you. You identify the right moves, execute on them, and stay open to feedback as you learn.
Bonus points for tech, professional services, or L&D.

Skills Required
5–8 years of marketing experience
B2B lifecycle marketing experience
Experience owning email strategy and execution in HubSpot, including segmentation and automation
Experience managing podcast production, distribution, and creating clips for social
Track record of growing audiences on LinkedIn or another major social channel
Strong analytical mindset; comfortable building reports and using data to iterate
Strong writing and editorial judgment with ability to match brand voice
Hands-on experience using AI tooling (e.g., Claude) to build reusable content/workflow systems
Comfort working with executive stakeholders and developing strategy independently
Experience in tech, professional services, or L&D