Web Development & Performance Manager

Responsibilities:
Own the corporate website as a revenue-generating channel, with accountability for engagement, conversion rates, and the site's contribution to lead generation and pipeline
Drive a continuous optimization program: audit and refresh content, evaluate page layouts, CTAs, forms, and conversion flows, and prioritize improvements based on performance data
Manage and maintain WordPress websites, including themes, plugins, hosting environments, platform updates, security, and uptime monitoring
Build and modify pages using HTML, CSS, JavaScript, and basic PHP, implementing updates, landing pages, and new page builds with attention to visitor flow, page structure, and conversion intent
Own Google Analytics 4 and Google Tag Manager, including event tracking, form tracking, attribution, and campaign measurement, and manage marketing technology integrations to ensure accurate conversion tracking
Monitor site health, page speed, and Core Web Vitals, and support SEO, GEO, and AEO initiatives through technical website optimization

What We're Looking For:
3-5 years of experience managing WordPress websites as a marketing or lead generation channel, including hands-on optimization of content, pages, and conversion flows
Strong proficiency in HTML, CSS, and JavaScript, with familiarity in PHP, and hands-on experience with Google Analytics 4 and Google Tag Manager, including tracking implementation and validation
Experience with conversion rate optimization (hypotheses, A/B or iterative testing), technical SEO, performance optimization, and Core Web Vitals
Preferred: experience supporting B2B SaaS, technology, engineering, or industrial organizations; HubSpot, Salesforce, or other marketing automation platforms; web personalization, A/B testing platforms, or AI-powered optimization tools
Strong attention to detail with a clear eye for layout, content hierarchy, and user-facing consistency
Data-informed and outcome-oriented, treating the website as a performing marketing channel rather than a static property
Ability to identify, prioritize, and resolve website issues independently
Clear communication skills and comfort working cross-functionally with marketing, design, IT, and external agencies

Compensation/Benefits Information
Accuris states that the anticipated base salary range for this position is $100,000 to $120,000. Final base salary for this role will be based on the individual's geographical location as well as experience and qualifications for the role. In addition to base compensation, this role is eligible for an annual incentive plan as well as comprehensive benefits. For more information on benefits, please reach out to the recruiter assigned to the role.

Skills Required
3-5 years managing WordPress websites as a marketing or lead generation channel, including hands-on optimization of content, pages, and conversion flows
Proficiency in HTML, CSS, and JavaScript with familiarity in PHP
Hands-on experience with Google Analytics 4 and Google Tag Manager, including tracking implementation and validation
Experience with conversion rate optimization (hypotheses, A/B or iterative testing), technical SEO, performance optimization, and Core Web Vitals
Strong attention to detail with a clear eye for layout, content hierarchy, and user-facing consistency
Data-informed and outcome-oriented, treating the website as a performing marketing channel
Ability to identify, prioritize, and resolve website issues independently
Clear communication skills and comfort working cross-functionally with marketing, design, IT, and external agencies
Experience supporting B2B SaaS, technology, engineering, or industrial organizations
Experience with HubSpot, Salesforce, or other marketing automation platforms
Experience with web personalization, A/B testing platforms, or AI-powered optimization tools