General Manager, Adventure Agency Lab

Key Responsibilities
Agency Building and Performance:

Launch and operate an adventure-focused travel agency that is powered by Fora’s AI-enabled platform.
Grow agency revenue through advisor productivity, client bookings, and supplier relationships.
Serve as an external-facing thought leader on what it looks like to build and scale a niche agency on Fora's platform.
Track and report on agency performance (advisor activity, booking volume, and business growth).
Onboard, coach, and mentor ICs from their first booking through building sustainable, growing businesses.
Strategy and Operations

Define the agency’s positioning, focus areas, and go-to-market strategy.
Build and optimize operational processes that can serve as a repeatable playbook for future Fora verticals
Identify and address gaps in training, onboarding, platform tools, supplier partnerships, and community for ICs
Requirements
5-7 years professional experience
Demonstrated P&L ownership
Genuine passion for travel–ideally within the adventure category, but the right candidate with authentic enthusiasm for another niche in the industry is equally welcome
Strong management and leadership skills, including the ability to recruit, inspire, and develop non-traditional talent
Entrepreneurial mindset—comfort with ambiguity, building from scratch, and operating with minimal infrastructure
AI-forward and growth-minded—excited to leverage new tools and technology as a core part of how you work and lead
Ability to work in the U.S.
Strongly Preferred
MBA or other advanced degree
Experience in a high-growth startup or technology-enabled business
Familiarity with the host agency model
An existing network that extends into adventure-adjacent communities
Compensation
Compensation for this role varies based on experience, with an indicative range of $160K–$180K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Skills Required
5-7 years professional experience
Demonstrated P&L ownership
Genuine passion for travel (ideally adventure)
Strong management and leadership skills, including recruiting and developing non-traditional talent
Entrepreneurial mindset; comfortable building from scratch and operating with minimal infrastructure
AI-forward and growth-minded; excited to leverage new tools and technology
Ability to work in the U.S.
MBA or other advanced degree
Experience in a high-growth startup or technology-enabled business
Familiarity with the host agency model
Existing network in adventure-adjacent communities