Marketing Manager

Role Summary

We are looking for a high-energy, execution-oriented Marketing Manager with 1–3 years of experience to join our growing team. Reporting directly to our leadership, you will be the primary engine driving our multi-channel marketing tactics across B2B, B2B2C, and B2B2B environments.

This is an execution-heavy role perfect for a SaaS marketer who loves to build. You will own the day-to-day deployment of our Account-Based Marketing (ABM) strategy targeting Credit Unions and Regional Banks, manage our content and sales enablement pipelines, and keep our digital ecosystem running smoothly. You'll be Bloom's first in-house marketing hire — which means you'll have a lot of ownership on day-to-day execution. You'll partner with our fractional CMO on strategy, but the results are yours to run. This is the role for someone who's ready to build our marketing function from the ground up. If you are a self-starter who excels at turning strategic goals into operational reality, we want to hear from you.

Required Technical Skills & Qualifications

Experience: 1–3 years of professional B2B marketing experience, ideally within a fast-growing B2B SaaS, fintech, or financial services environment.
CRM & Automation: Hands-on proficiency with HubSpot CRM, including setting up workflows, managing lead lists, and tracking lifecycle stages.
ABM & Sales Enablement Tools: Familiarity or direct experience with intent and prospecting tools like LinkedIn Sales Navigator, Bombora, or FI Navigator is highly preferred.
Event planning/Execution: Experience executing Trade show booths, events, creating and managing collateral material and SWAG, managing trade show budgets
Digital & Analytics: Experience managing corporate social channels (specifically LinkedIn), basic SEO/PPC optimization principles, and tracking conversion goals via platforms like Google Analytics.
Managing Content: Experience creating and maintaining a shared marketing asset library and responding to internal requests for collateral, links, and materials (e.g. Google Drive assets)
Basic design proficiency (Canva, Figma, or PowerPoint) to quickly update brand-aligned decks, one-sheets, and client-facing toolkits.
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Key Tasks

Assisting with social media post creation and coordinating team notification
Event execution – collateral material, working with event organizer, shipping materials, creating business cards, etc. Coordinate booth setups and promotional campaigns for major annual industry events like Money 20/20, GAC, and MDC conferences
Sourcing news items for the monthly newsletter and for social media posts
Assisting with the management of HubSpot data hygiene, including suppression/removal requests
Assisting with the tracking of content and campaign items through review and approval, following up with stakeholders to keep deliverables on schedule
Assist with the tracking of competitor postings on social media
Tracking the marketing budget – matching expenses/receipts with budgeted line items pulling/processing receipts and expense reconciliation with Bloom Credit Finance
Own the updates and maintenance of the shared marketing asset library which includes all product collateral, including one-sheets, presentation decks, custom sales decks, video links and infographics for Bloom+, Data Access, and Furnishment. Respond to internal requests for changes/additions.
Manage and distribute the "Bloom+ In-a-Box" (or "Sign up in a box") turnkey marketing toolkits to help Credit Unions and fintech partners drive end-consumer adoption.
Manage distribution of Credit Champions merchandise with Credit Unions and Banks.
Provide logistical support for virtual roundtables and webinars.
Track, analyze, and report weekly on core marketing metrics, including website sessions, traffic channels (organic vs. direct), and form submissions to ensure alignment with overall ARR goals.

Skills Required
1–3 years professional B2B marketing experience, ideally in B2B SaaS, fintech, or financial services
Bachelor’s degree in Marketing, Communications, Business, or related field
Hands-on proficiency with HubSpot CRM (workflows, lead lists, lifecycle tracking)
Familiarity or direct experience with ABM and intent/prospecting tools (LinkedIn Sales Navigator, Bombora, FI Navigator)
Experience executing trade shows and events, managing collateral, SWAG, and trade show budgets
Experience managing corporate social channels (LinkedIn), basic SEO/PPC knowledge, and tracking conversions via Google Analytics
Experience creating and maintaining a shared marketing asset library and responding to internal collateral requests (Google Drive)
Basic design proficiency (Canva, Figma, or PowerPoint) to update brand-aligned decks and one-sheets