Senior Specialist, SEO/AEO (Contract)

Information Security Responsibilities

Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Roles & Responsibilities

As the Senior SEO & AEO Specialist, you will lead strategic search initiatives across enterprise client accounts, driving business growth and client success as a key member of our search practice.

You will own strategy development, execution oversight, and performance measurement across traditional SEO and AI-driven search ecosystems.

Key Responsibilities

Search & AEO Strategy Leadership
Lead holistic search strategy development including traditional SEO, AEO, and AI search optimization to drive full-funnel growth.
Develop strategies to capture and optimize for AI Overviews, Featured Snippets, People Also Ask, zero-click search experiences, and conversational queries.
Drive entity-based optimization strategies to strengthen brand authority and knowledge graph presence.
Partner with content and digital teams to align SEO strategy with E-E-A-T best practices.

AI & Emerging Search Optimization
Optimize content and technical implementations for AI-driven search environments including generative search engines and large language model (LLM) discovery platforms.
Develop structured data and schema strategies to enhance visibility in rich results, AI summaries, and enhanced SERP features.
Monitor evolving search engine algorithms and AI search trends, proactively adjusting strategy to maintain competitive advantage.
Establish processes for measuring AI search visibility and zero-click performance impact.

Technical & Content SEO Execution
Perform and present comprehensive technical, content, competitive, local, and app SEO audits.
Develop SEO functional specifications for technical enhancements, partnering with developers to implement, QA, and UAT updates.
Conduct advanced keyword, topic cluster, and entity research to inform scalable content strategies.
Identify opportunities for content optimization, consolidation, pruning, and authority building.

Cross-Functional & Client Collaboration
Collaborate closely with paid search, analytics, UX, product, and development teams to drive integrated search performance.
Present insights and recommendations to internal and client stakeholders, translating complex SEO and AI-search concepts into business-focused outcomes.
Align search strategies with broader omnichannel marketing and digital transformation initiatives.

Data, Measurement & Automation
Take a data-driven approach to measuring SEO and AEO ROI across core business KPIs.
Develop reporting frameworks that account for traditional traffic, zero-click engagement, SERP feature ownership, and AI search visibility.
Leverage automation tools, APIs, AI workflows, and advanced Excel or scripting capabilities to improve efficiency and scalability.
Use reporting and visualization platforms to communicate performance insights and strategic opportunities.

Project Management & Delivery
Manage project timelines and deliverables within project management systems (e.g., JIRA), ensuring deadlines and quality standards are met.
Operate effectively in a contractor capacity, managing priorities across multiple accounts while maintaining strategic clarity and execution rigor.
Preferred Qualifications

Bachelor’s degree in Marketing, Advertising, Computer Science, Information Technology, or a related field.

3+ years of experience driving SEO performance for enterprise or large-scale brands; agency experience preferred.

Demonstrated success leading both traditional SEO and AEO initiatives in AI-driven search environments.

Deep understanding of:

AI Overviews and generative search experiences

Structured data and schema implementation

Entity-based optimization and knowledge graph strategy

E-E-A-T frameworks and authority-building strategies

Experience with leading SEO platforms such as SEMrush, Ahrefs, Google Search Console, Screaming Frog, Lumar (DeepCrawl), Yext, Lighthouse, and Google Business Profile.

Familiarity with AI-powered workflows, automation tools, APIs, and advanced data analysis techniques.

Experience collaborating across internal teams and external stakeholders to deliver measurable results within defined timelines and budgets.

Strong analytical mindset with the ability to translate complex data into actionable insights and business recommendations.

Excellent communication skills with experience presenting to senior stakeholders and client leadership teams.

Skills Required
Promote and enforce information security practices, including acceptable use, malware protection, and password security
Identify, assess, and report security risks impacting confidentiality, integrity, and availability
Understand and evaluate data storage, processing, transmission and ensure compliance with GDPR, CCPA, and data protection standards
Operate effectively as a contractor managing priorities across multiple accounts
Bachelor's degree in Marketing, Advertising, Computer Science, IT, or related field
3+ years driving SEO performance for enterprise or large-scale brands; agency experience preferred
Demonstrated success leading traditional SEO and AEO initiatives in AI-driven search environments
Deep understanding of AI Overviews and generative search experiences
Experience implementing structured data and schema strategies
Experience with entity-based optimization and knowledge graph strategy
Knowledge of E-E-A-T frameworks and authority-building strategies
Experience with SEO platforms: SEMrush, Ahrefs, Google Search Console, Screaming Frog, Lumar (DeepCrawl), Yext, Lighthouse, Google Business Profile
Familiarity with AI-powered workflows, automation tools, APIs, and advanced data analysis techniques
Experience developing reporting frameworks and measuring SEO/AEO ROI, including zero-click and SERP feature ownership
Experience collaborating across paid search, analytics, UX, product, and development teams
Strong analytical mindset with ability to translate complex data into actionable business recommendations
Excellent communication and presentation skills with senior stakeholders and client leadership
Experience managing project timelines and deliverables within project management systems (e.g., JIRA)