Senior Account Based Marketing Manager

What You’ll Own1:1 ABX Programs (Strategic Accounts)
Own end-to-end strategy and execution of personalized programs for Superhuman’s most strategic named accounts (typically top 15-30 accounts)

Partner with assigned AEs to develop bespoke account plans: research account priorities, map stakeholders, identify whitespace, and design tailored engagement plays

Create hyper-personalized content and experiences — including custom landing pages, executive briefings, bespoke direct mail, and tailored event invitations.

Orchestrate multi-channel touchpoints (email, LinkedIn, paid, events, gifting, executive outreach) in close coordination with the Sales team

Track engagement signals at the account level and activate Sales at the right moments to advance pipeline

1:Few ABX Programs (Cluster & Segment Programs)

Design and run cluster-based programs targeting cohorts of 10–100 accounts grouped by vertical, company size, use case, or buying stage

Build repeatable playbooks that can be scaled across segments, including messaging frameworks, content maps, and channel sequences

Collaborate with content and design to develop segment-specific assets (industry landing pages, vertical-specific case studies, tailored nurture sequences)

Partner with SDRs and AEs to sequence outbound and inbound touchpoints for maximum account penetration

Strategy & Planning

Define and maintain the target account list in partnership with Sales leadership and RevOps, using firmographic, technographic, and intent data

Build and maintain account segmentation models (Tier 1 / Tier 2 / Tier 3) to prioritize resource allocation

Develop the ABX program roadmap aligned to quarterly pipeline targets and sales priorities

Contribute to the ABX budget allocation process, ensuring investment is focused on accounts with highest propensity to buy and expand

Analytics & Reporting

Own ABX program measurement: define KPIs, build dashboards, and report on account engagement, pipeline influence, and revenue impact

Conduct regular account-level reviews with Sales to assess program effectiveness and iterate

Maintain a test-and-learn culture — run experiments, document findings, and continuously optimize plays

Cross-Functional Collaboration

Act as the connective tissue between Marketing and Sales, ensuring tight alignment on account priorities, messaging, and timing

Work with RevOps to ensure ABX data flows correctly through the tech stack (CRM, MAP, intent platforms, ABM tools)

Collaborate with Field Marketing on account-specific event strategies and executive programs

Partner with Product Marketing to ensure ABX messaging reflects current positioning and competitive differentiation

Qualifications
Experience

6-9 years of B2B marketing experience, with at least 4–5 years focused specifically on account-based marketing or ABX.

Demonstrated experience owning 1:1 and 1:few ABX programs at a SaaS company, ideally in a high-growth or enterprise sales environment

Proven track record of influencing pipeline and revenue through ABX programs — you can point to specific accounts won or accelerated as a result of your programs

Experience working closely with enterprise sales teams; you are fluent in sales language and understand how deals move

Familiarity with the ABM tech stack: tools such as 6sense, Demandbase, Terminus, Salesforce, HubSpot or Marketo, Outreach or Salesloft, and intent data platforms.

Experience with website personalization platforms (e.g., Mutiny, Folloze, or similar) for building account-specific landing pages and web experiences

Experience building ABX programs from the ground up (not just inheriting an existing motion)

Skills

Strategic thinker who can zoom out to set program strategy and zoom in to execute with precision

Exceptional written communication — you can craft personalized, compelling messages for C-suite buyers that don’t sound like marketing

Strong analytical ability — comfortable pulling data, building attribution models, and making program decisions based on insights rather than gut feel

Project management fluency — you can run multiple concurrent programs across different account tiers without dropping the ball

Creative problem-solver who can develop differentiated plays that cut through the noise in a competitive inbox

Collaborative team player with strong influence skills — you earn trust with Sales teams by delivering results and showing up as a true partner

What Success Looks Like
In the first 90 days, you will have audited our current account targeting approach, established relationships with your Sales counterparts, and launched your first 1:few cluster program. Within 3 months, you will have a full 1:1 program running for our top strategic accounts and clear ABX dashboards showing pipeline influence. Within a year, ABX will be recognized internally as a core driver of enterprise pipeline, and you will have a library of repeatable plays that are generating consistent results across tiers.

Compensation and Benefits
Superhuman offers all team members competitive pay along with a benefits package encompassing the following and more:

Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)

Disability and life insurance options

401(k) and RRSP matching

Paid parental leave

20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time

Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)

Annual professional development budget and opportunities

Skills Required
6-9 years of B2B marketing experience
4-5 years focused on account-based marketing or ABX
Experience owning 1:1 and 1:few ABX programs at a SaaS company
Strong analytical ability and comfort with data
Experience building ABX programs from the ground up