US Marketing Professionals: Survey on Digital Media and Programmatic Strategies

Who This Is For
We welcome marketing professionals who actively manage or oversee digital media and programmatic advertising efforts. Ideal candidates have hands-on experience with connected TV campaigns or digital media planning. We welcome media buyers, digital marketing managers, programmatic specialists, and marketing directors.

What You'll Do
Complete an asynchronous survey detailing your digital media strategies

Evaluate current trends in connected TV and programmatic advertising

Describe how your team approaches resource allocation for digital campaigns

Share feedback on the tools and platforms used for media planning

Who Should Apply
Active marketing professional based in the US

Hands-on experience with digital media or programmatic advertising

Familiarity with connected TV campaign strategies

Comfortable discussing tactical media planning and execution