Product Marketing Manager

What You'll Do
Own the sales collateral library end-to-end, including one-pagers, pitch decks, battlecards, ROI models, and objection handling guides, and shape the narrative behind sales-led demos, including scripts, scenarios, and persona framing

Develop positioning and messaging for assigned products, translating technical capability into buyer language that holds up under scrutiny

Partner closely with sales and client success to turn field feedback and real client outcomes into shipped assets, case studies, and proof points

Run product and feature launches, covering internal enablement, external assets, web updates, email, and sales training

Build and maintain competitive intelligence, including comparison assets that win head-to-head evaluations

Use data on win rates, pipeline influence, and asset usage to decide what to build next, and drive ongoing improvements to product marketing processes and tooling

Contribute to content work such as blog posts, webinars, ebooks, and campaign copy where product depth improves the output

Build buyer personas, ICP definition, and win/loss research over time, grow into shaping packaging, pricing, and launch strategy, and represent Posh externally through conference speaking, analyst relations, and customer advocacy as the role matures

What We're Looking For
3 to 5 years of product marketing experience, primarily in B2B

Startup or early stage experience, with a track record of doing the work rather than briefing it out

Daily working fluency with AI tools for research, drafting, competitive analysis, and asset production

Demonstrated depth in sales collateral, with specific examples of assets sellers used

Experience supporting a sales-led, demo-driven motion in close partnership with sales and client success teams

Background selling to SMB or mid-market buyers, where budgets are tight and the buyer is often also the end user

Strong analytical instincts and comfort working with performance and pipeline data

Creative range, with the ability to find a fresh angle in a crowded category

Excellent writing skills, with the ability to translate technical concepts for non-technical stakeholders

Ability to operate independently in ambiguous, fast-moving environments

Appetite to grow beyond sales enablement into customer insight, go-to-market strategy, and external advocacy as the role matures

Prior experience with financial institutions (credit unions, community banks) or other regulated industries a plus

Experience marketing AI, automation, or conversational AI products a plus

What Success Looks Like
Sellers consistently reach for Posh collateral and win with it

Clear, differentiated positioning across the assigned product portfolio

Launches land with real enablement behind them, not just assets

Strong working relationships with sales and client success, with the field treating product marketing as a first call rather than a last resort

Within the first year, clear progress toward owning buyer insight and go-to-market decisions for at least one product, not just supporting them