Principal Product Marketing Manager, Payments and Financial Services

What Impact We're Looking for You to Make
Own the go-to-market strategy and execution for Jane's payments and financial products portfolio — starting with Jane Payments and expanding into Jane Capital, Jane Payroll, and future products — setting the narrative and sequencing.

Act as the internal authority on positioning, naming, and messaging architecture for payments and financial products, translating complex capabilities into value practitioners feel in their day-to-day operations, and setting the standard other PMMs build from.

Lead cross-functional launch strategy across Product, Support, Marketing, and Finance, and own the commercial outcomes those launches are measured against including adoption, revenue, and retention.

Sit at the leadership table as the voice of the customer and market: turn qualitative and quantitative signals into product opportunities, roadmap trade-offs, and pricing and packaging calls — bringing VP and exec stakeholders along with you.

Build alignment with Product, Sales, Support, and Marketing at the strategy level, shaping how teams think about payments and financial products across Jane.

Establish the frameworks, rituals, and playbook for how Jane plans, launches, and measures product marketing as the financial product suite grows, building the discipline the rest of the team can learn from and scale.

What Experience We Need
7+ years in Product Marketing or a related role, including direct experience owning go-to-market for payments, billing, or financial products within a SaaS platform.

A track record of operating as a strategic partner to VP or executive stakeholders — building the trust to influence pricing, packaging, and roadmap decisions.

Demonstrated ownership of commercial outcomes tied directly to your GTM work, with the analytical rigor to present a strong case with numbers.

Experience growing existing products and building from 0-1: establishing frameworks, playbooks, or team practices where none existed, and bringing a cross-functional org along with you.

A working understanding of how financial features serve a broader business workflow as part of how a practice runs day to day.

Experience marketing technology-forward or AI-powered features, and fluency using AI tools in your own workflow.

Exceptional storytelling and communication skills, with the range to shift between an exec-level narrative and detailed messaging depending on the room.

Comfortable being the senior voice representing product marketing to Product, Sales, Support, and Leadership. You set direction in ambiguity rather than waiting for one.

Healthcare SaaS experience is a plus.

Compensation & Benefits
At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. This role has an annual salary range of $170,900 – $231,200 USD. While that is a large range, it is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence.

Most new hires join at the accomplished stage, which for this role represents an annual salary of $191,000 USD. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge.

We believe in paying for growth. You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission.

Paying clearly is one of our compensation fundamentals. Watch this short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process.

We also offer a comprehensive benefits package, you can explore our benefits package here: Canadian Benefits · US Benefits

Skills Required
5+ years in Product Marketing or a related role leading cross-functional, high-impact programs
Experience marketing AI, ML, or technology-forward products
Strong foundation in platform-level messaging and positioning
Hands-on experience with pricing and packaging strategy
Demonstrated ability to develop positioning, messaging, and go-to-market strategies for complex products
Strong communication and storytelling skills
Strong analytical and project management skills with track record of delivering measurable business results