Product Marketing Specialist

Key Responsibilities

Develop Messaging and Positioning

Translate product capabilities, customer pain points and market context into clear messaging, positioning and value propositions.
Support product and portfolio narratives that connect features to business outcomes across customer segments and emerging industry priorities.
Support messaging for new products, enhancements, vertical solutions and priority business initiatives.
Create Sales and Customer-Facing Materials

Develop core Product Marketing assets, including pitch decks, one-pagers, FAQs, talking points, battlecards, messaging guides and internal enablement materials.
Partner with Sales Enablement to ensure sellers have clear, accurate and actionable materials.
Create customer-facing stories that simplify complex products and highlight FedEx Digital Solutions' value.
Build Market and Customer Understanding

Build a strong understanding of assigned products, target customers, industry needs and competitive dynamics over time.
Support ICP, persona, use case and voice-of-customer work to strengthen product narratives.
Gather and apply customer, seller and market insights to improve messaging, collateral and enablement.
Develop Customer Proof Points and Case Studies

Partner with Sales, Product and customers to identify strong success stories, use cases and proof points.
Develop case studies, customer stories and internal win summaries that show measurable value and real-world impact.
Use customer examples to strengthen sales conversations, external storytelling and industry-specific positioning.
Support Portfolio and Industry Priorities

Work across a broad portfolio of digital solutions, including commerce, visibility, trade, data, developer tools and industry-specific offerings.
Support positioning and content for priority verticals such as ecommerce, automotive, telecom, aerospace and AIDC, with a focus on learning industry needs and translating them into clear value stories.
Identify common customer pain points and value themes that can be reused across products, industries and sales motions.
Qualifications

Experience in product marketing, marketing strategy, sales enablement, content marketing, product, consulting or a related role.
Strong writing and storytelling skills, with the ability to turn complex information into clear, compelling messaging.
Ability to understand technical, operational or data-driven products and translate them into customer value.
Experience developing sales or customer-facing materials such as decks, one-pagers, FAQs, messaging guides or enablement content.
Strong cross-functional collaboration skills, with experience working across Product, Marketing, Sales and/or Commercial teams.
Curiosity and confidence asking questions to clarify product details, customer needs and business value.
Highly organized, detail-oriented and able to manage multiple projects at once.
Ability to work in ambiguity and adapt as priorities, products and timelines shift.
Experience with B2B technology, SaaS, logistics, ecommerce, data products, supply chain or enterprise software preferred.
Familiarity with vertical marketing, especially automotive, telecom, aerospace, manufacturing or AIDC, is a plus.

Level Guidance

Specialist (1-3 years)
The Product Marketing Specialist will support messaging, collateral and enablement across assigned products, portfolios or industries. This person should be a strong executor who is eager to learn, can gather inputs, draft materials, organize feedback and partner closely with senior team members and cross-functional stakeholders.

What Success Looks Like

Product stories are clearer, sharper and easier for sellers and customers to understand.
Sales teams have stronger materials that connect product capabilities to customer value.
Product Marketing has better coverage across a broad and growing portfolio.
Messaging and collateral are developed faster with stronger consistency across teams.
Priority industries like automotive, telecom, aerospace and AIDC have clearer value stories as the team builds stronger customer use cases, proof points and examples.
Customer pain points, use cases and business outcomes show up more consistently in Product Marketing materials.
Who You Are

We are looking for someone who:

Is curious and asks thoughtful questions.
Can simplify complex ideas without losing the value.
Writes clearly and thinks strategically.
Brings a positive attitude and assumes good intent.
Takes ownership and follows through.
Communicates early and keeps stakeholders aligned.
Is excited to learn across multiple products, industries and priorities.
Stays resilient when direction shifts or details are still forming.
Collaborates well with others and makes the team stronger.
Does not operate with a "not my problem" mindset.

Skills Required
Must be a U.S. citizen and reside in the U.S.
1-3 years experience in product marketing, marketing strategy, sales enablement, content marketing, product, consulting, or related role
Strong writing and storytelling skills to simplify complex information
Ability to understand technical, operational, or data-driven products and translate into customer value
Experience developing sales or customer-facing materials (decks, one-pagers, FAQs, messaging guides, enablement)
Strong cross-functional collaboration experience with Product, Marketing, Sales, Commercial teams
Highly organized, detail-oriented, able to manage multiple projects
Ability to work in ambiguity and adapt as priorities shift
Curiosity and confidence asking questions to clarify product and customer needs
Experience with B2B technology, SaaS, logistics, ecommerce, data products, supply chain or enterprise software
Familiarity with vertical marketing (automotive, telecom, aerospace, manufacturing, AIDC)