EMAIL MARKETING SPECIALIST

WHAT YOU WILL DO

Build, manage and optimise automated email flows across multiple client accounts

Own segmentation strategy and maintain healthy, engaged subscriber lists

Develop campaign calendars aligned with client goals, customer journeys and key business priorities

Create and manage lifecycle programmes including onboarding, nurture, retention, re-engagement and other triggered communications

Design and run structured A/B tests across subject lines, content, offers, timing, segmentation and other variables

Evaluate test results using appropriate sample sizes and meaningful performance metrics

Monitor deliverability, including sender reputation, authentication and engagement signals, and troubleshoot issues when they arise

Work with writers and designers to develop effective campaign assets and ensure they are aligned with the overall strategy

Track email performance and report on conversions and revenue attributed to email, not open rates alone

Identify opportunities to improve engagement, conversion and customer retention through email

Keep client email programmes aligned with relevant privacy, consent and deliverability requirements

WHAT WE ARE LOOKING FOR

3+ years of hands-on email marketing experience

Experience managing email programmes across multiple campaigns, audiences or client accounts

Hands-on experience with platforms such as Klaviyo, HubSpot, Braze or similar ESPs

Strong experience building and optimising automated lifecycle journeys beyond basic drip sequences

Practical understanding of deliverability, including SPF, DKIM, DMARC, sender reputation and troubleshooting

Experience developing segmentation strategies based on customer behaviour, lifecycle stage and engagement

Strong analytical skills and experience evaluating email performance, conversions and revenue

Disciplined approach to A/B testing and ability to interpret results accurately

Comfortable collaborating with writers, designers and other marketing specialists

Able to explain email performance clearly to clients and recommend actions based on data

NICE TO HAVE
E-commerce lifecycle experience; SMS marketing; HTML and CSS for email; CDP experience; experience with customer data and analytics platforms; and familiarity with email deliverability monitoring tools.