SEO SPECIALIST

WHAT YOU WILL DO

Run technical SEO audits and turn findings into prioritised, actionable recommendations

Analyse crawling, indexation, Core Web Vitals and other technical factors affecting organic performance

Own site architecture and internal linking recommendations across client websites

Develop SEO strategies based on business goals, search demand, competition and site performance

Create content briefs alongside the content team, including search intent, keyword targeting, structure and optimisation recommendations

Analyse ranking, traffic and conversion changes and identify the likely causes rather than relying on surface-level trends

Monitor organic search performance and identify opportunities for growth

Report monthly on rankings, organic traffic and conversions with clear and honest attribution

Work with developers and content teams to support SEO recommendations through implementation

Keep the team current on meaningful Google algorithm, SERP and industry changes

Communicate SEO recommendations clearly to clients and explain the expected impact and priorities

WHAT WE ARE LOOKING FOR

3+ years of hands-on SEO experience, ideally across multiple websites or client accounts

Strong understanding of technical SEO, including crawling, indexation, site architecture and Core Web Vitals

Experience conducting SEO audits and translating findings into practical recommendations

Proven experience improving organic visibility and traffic, with client results you can discuss in detail

Strong understanding of keyword research, search intent, on-page optimisation and content strategy

Clear separation of correlation from causation when analysing and reporting on SEO performance

Fluent in tools such as Screaming Frog, Ahrefs or Semrush, and Google Search Console

Comfortable working with content, development and marketing teams to implement SEO recommendations

Strong analytical and problem-solving skills, with the ability to investigate why performance changed rather than simply report what changed

Comfortable presenting SEO findings and recommendations directly to clients

NICE TO HAVE
Agency experience; international or multilingual SEO; experience with technical SEO implementation; familiarity with common CMS platforms; experience with GA4 and Google Analytics; and knowledge of structured data, JavaScript SEO or SEO automation.