Director of Growth Marketing (B2B)

Responsibilities:
Own SentiLink's growth marketing strategy and execution, with accountability for generating qualified pipeline and supporting ARR growth.

Develop and execute an integrated marketing calendar that aligns campaigns to company priorities, target accounts, product launches, and revenue goals.

Build end-to-end campaigns by defining objectives, audiences, messaging, creative assets, distribution strategy, and success metrics, then optimize based on results.

Partner closely with Sales to increase awareness, engagement, pipeline generation, and conversion across SentiLink's highest-priority enterprise accounts.

Own SentiLink's organic growth strategy, including SEO and answer engine optimization (AEO), to improve visibility and trust with buyers researching fraud, identity, and risk solutions.

Lead the evolution of SentiLink's website as a conversion engine through landing pages, content experiences, resource center improvements, and ongoing optimization.

Develop the strategy for industry events, webinars, executive programs, and other field marketing initiatives that create pipeline and accelerate strategic opportunities.

Build and own marketing analytics, attribution, and reporting, ensuring marketing investments are measured against pipeline, revenue, and business impact.

Partner with Product Marketing, Product, and Data Science to translate product capabilities and market insights into compelling campaigns and customer narratives.

Recruit, develop, and lead a high-performing team while establishing scalable processes and operating rhythms.

Evaluate new marketing channels, technologies, and AI-enabled tools that improve campaign effectiveness, operational efficiency, and pipeline generation.

Serve as a key partner to executive leadership, helping shape SentiLink's go-to-market strategy and long-term growth initiatives.

Requirements:
10+ years of B2B marketing experience, with significant ownership of demand generation or growth marketing for enterprise software companies.

Experience building demand generation programs at growth-stage B2B companies.

Demonstrated success generating meaningful, attributable pipeline and revenue.

Able to walk through campaigns you personally built in detail, including:

Business objective

Target audience and segmentation

Messaging

Creative assets

Distribution strategy

Performance against pipeline and revenue goals

Experience developing marketing programs targeting strategic enterprise customers.

Strong experience building and executing integrated campaigns across multiple channels.

Hands-on experience with SEO and AEO, with a strong point of view on how AI is changing organic discovery.

Experience owning website strategy, including landing pages, content hubs, and conversion optimization.

Strong analytics and attribution skills with experience connecting marketing investments directly to pipeline and revenue outcomes.

Demonstrated people leadership.

Experience marketing fraud, identity, fintech, cybersecurity, infrastructure software, or adjacent enterprise technology products preferred.

Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries preferred.

Experience leveraging AI tools to improve campaign development, content creation, SEO/AEO, personalization, analytics, and marketing operations preferred.

Experience partnering closely with enterprise sales organizations.

Strong operating judgment and ability to make decisions in ambiguous, fast-moving environments.

B2B SaaS, infrastructure software, cybersecurity, fintech, or another technical enterprise software background required.

Experience with Salesforce, HubSpot, Marketo, or similar marketing technology platforms.

Willingness to travel up to 25%.

Candidates must be legally authorized to work in the United States and reside in the United States.

Compensation:
$180,000-$230,000 base + equity + benefits

Note: This salary range may be inclusive of several career levels, and the actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, and qualifications.

Perks:
Employer paid group health insurance for you and your dependents

401(k) plan with employer match (or equivalent for non US-based roles)

Flexible paid time off

Regular company-wide in-person events

Home office stipend, and more!

Corporate Values:
Follow Through

Deep Understanding

Whatever It Takes

Do Something Smart

Skills Required
10+ years of B2B marketing experience with ownership of demand generation or growth marketing for enterprise software companies.
Experience building demand generation programs at growth-stage B2B companies.
Demonstrated success generating meaningful, attributable pipeline and revenue.
Able to walk through campaigns personally built in detail (objectives, segmentation, messaging, creative, distribution, performance).
Experience developing marketing programs targeting strategic enterprise customers.
Strong experience building and executing integrated campaigns across multiple channels.
Hands-on experience with SEO and answer engine optimization (AEO) and perspective on AI's impact on organic discovery.
Experience owning website strategy, including landing pages, content hubs, and conversion optimization.
Strong analytics and attribution skills connecting marketing investments to pipeline and revenue.
Demonstrated people leadership and ability to recruit and develop teams.
Experience partnering closely with enterprise sales organizations.
B2B SaaS, infrastructure software, cybersecurity, fintech, or other technical enterprise software background.
Experience with Salesforce, HubSpot, Marketo, or similar marketing technology platforms.
Willingness to travel up to 25%.
Candidates must be legally authorized to work in the United States and reside in the United States.
Experience marketing fraud, identity, fintech, cybersecurity, infrastructure software, or adjacent enterprise technology products.
Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries.
Experience leveraging AI tools for campaign development, content creation, SEO/AEO, personalization, analytics, and marketing operations.