Marketing Operations Manager

Responsibilities
What you’ll do:

Own and optimize the marketing tech stack (CRM, marketing automation, attribution, ABM tools, analytics).
Build and manage lead scoring, routing, and lifecycle processes, ensuring tight alignment with Sales.
Develop dashboards and reporting frameworks for campaign performance, funnel health, and pipeline impact.
Partner with demand gen to design, execute, and measure campaigns across digital, events, and ABM.
Ensure data quality and governance, including database hygiene, enrichment, and segmentation.
Streamline campaign operations: calendars, workflows, templates, and process documentation.
Drive conversion optimization across landing pages, forms, nurture flows, and funnel stages.
Collaborate with finance and leadership on budget tracking and ROI measurement.

Requirements
What We’re Looking For

2-3 years in marketing operations, revenue operations, or demand gen operations in B2B SaaS (cybersecurity a plus).
Strong expertise in HubSpot (or Marketo/Pardot/Eloqua) and Salesforce CRM.
Experience with ABM platforms (e.g., 6sense, Demandbase) and analytics tools (e.g., Looker, Tableau, PowerBI).
Proven track record in campaign measurement, attribution models, and funnel reporting.
Strong project management and communication skills.
Analytical thinker with attention to detail — but also pragmatic in execution.
Comfortable in a fast-paced startup environment, balancing strategic thinking with tactical execution.