Growth Marketing Manager, MarTech

Role Description

As a Growth Marketer, you will be responsible for driving customer acquisition and revenue growth by owning the experimentation roadmap across GFiber’s digital channels. You will use data to identify opportunities and lead optimization efforts throughout the customer journey, from ad creative and landing pages to conversion forms. You’ll collaborate with cross-functional teams to leverage MarTech infrastructure, including A/B testing tools and tracking implementations, ensuring smooth operations and measurable business outcomes. You'll focus on developing systems to proactively identify improvements and drive future optimizations, ensuring all marketing efforts are data-driven and aligned with growth targets.

In this role, you'll:

Lead end-to-end experimentation, including designing, executing, and analyzing A/B and multivariate tests across the customer journey (ad creative, landing pages, conversion forms).
Analyze acquisition tactic performance and leverage web, app, and media analytics to identify growth opportunities and actionable insights.
Partner with MarTech and Engineering teams to ensure optimal tracking implementation and tool integration for marketing and growth initiatives.
Develop dashboards and reporting to measure business objective performance and communicate key learnings and strategic recommendations to stakeholders.
Drive continuous improvement by managing website content updates, change requests, and issue resolution for critical MarTech tools like Contentful and Optimizely.

At a minimum, we would like you to have:

Bachelor's degree in Digital Marketing, Computer Science, related fields, or equivalent practical experience.
4 years of Digital/Growth Marketing experience, including leading A/B testing and optimization programs on high-traffic, direct-to-consumer websites and portals.
Experience with A/B testing tools (e.g., Optimizely, Optimize, Test and Target) and experiment configuration.
Experience using SQL and Python for data analysis, dashboard creation, and building data pipelines.

It's preferred if you have:

Experience defining end-to-end growth strategies and running high-scale acquisition programs for a B2C product.
Direct experience using written and verbal communication to convey technical requirements to both technical and non-technical stakeholders.