Product Marketing Manager - Star Trek

What You’ll Do:
Own the Player-Facing Narrative
Own the player-facing narrative for Star Trek Fleet Command, translating product strategy into clear, compelling experiences that help players understand not just what we're building, but why it matters
Champion the player perspective throughout the product development lifecycle, ensuring features, systems, and content are positioned in ways that resonate with our diverse player base
Establish messaging frameworks that create consistency across every player-facing touchpoint, from launch campaigns and CRM to roadmap communications and in-game messaging

Translate Product Strategy into Player Value
Partner with Product, Design, Economy, Live Operations, Analytics, and Creative teams throughout feature development
Translate complex gameplay systems, progression mechanics, monetization initiatives, technical improvements, and roadmap priorities into compelling player-facing narratives
Develop positioning, messaging, and value propositions for new features, seasonal content, technical improvements, and franchise initiatives
Ensure every major release tells a clear story that connects product innovation with meaningful player outcomes

Lead Go-to-Market Strategy
Own integrated go-to-market strategies for major game features, seasonal arcs, technical improvements, and franchise partnerships
Build launch plans that align messaging, timing, audiences, business objectives, and player education across every player-facing channel
Define player segmentation and messaging strategies that support players throughout their lifecycle and progression journey
Establish launch objectives and success criteria in partnership with Product, Marketing, and Analytics teams

Drive Cross-Functional Launch Readiness
Serve as the central marketing partner connecting Product, Community, Campaign Marketing, CRM, Creative, Analytics, Player Experience, Publishing, and external partners
Coordinate launch readiness across all player-facing functions, ensuring messaging, creative assets, support documentation, operational plans, and partner approvals are complete before release
Facilitate launch planning, milestone reviews, and cross-functional communication to proactively identify risks and remove blockers
Partner with Community and Player Experience to ensure player communications, support readiness, and recovery messaging remain aligned throughout launches and live incidents

Own Product Messaging & Creative Stewardship
Create creative briefs, messaging frameworks, presentations, launch documentation, executive materials, and marketing guidance that enable successful execution across the organization
Review and approve marketing assets to ensure consistency across channels and alignment with product strategy, brand standards, and franchise guidelines
Partner with Creative teams to develop high-quality marketing materials that communicate player value while maintaining franchise authenticity
Manage approvals and asset delivery with Paramount and other external partners

Measure Product Adoption & Optimize Performance
Monitor feature adoption, player engagement, sentiment, campaign performance, and commercial outcomes following launches
Partner with Analytics, Community, and Player Experience to identify player friction, adoption barriers, and opportunities for optimization
Translate quantitative and qualitative player insights into actionable recommendations for future launches and product improvements
Continuously refine positioning, messaging, and go-to-market strategies through experimentation, testing, and post-launch analysis

Lead the Product Marketing Function
Lead and evolve the Product Marketing discipline for Star Trek Fleet Command, continuously improving launch quality, planning processes, and organizational effectiveness
Manage the Campaign Manager, providing coaching, prioritization, and strategic direction across day-to-day marketing execution
Own the Product Marketing operating cadence, including roadmap reviews, launch planning, partner coordination, and cross-functional alignment
Build trusted relationships across Product, Marketing, Creative, Publishing, Licensing, and executive leadership to improve decision-making and execution
Establish scalable frameworks, documentation, and best practices that strengthen Product Marketing's impact across the organization

What We’re Looking For:
Who You Are
Strategic, curious, and relentlessly player-focused
Comfortable operating at the intersection of product strategy, marketing, and player experience
Motivated by turning complex systems into simple, compelling stories that players understand and value
Collaborative by nature, bringing diverse teams together around a shared vision and common goals
Equally confident leading strategic discussions with executives and producing hands-on deliverables that move launches forward
Data-informed but never data-limited, combining analytics with player empathy to make sound decisions
Adaptable in fast-moving environments where priorities evolve and every launch presents new opportunities to learn
Passionate about live-service games and excited by the challenge of helping millions of players discover, understand, and engage with new experiences

What You've Done
Translated complex products into compelling player stories, developing positioning and go-to-market strategies that improved player understanding, feature adoption, engagement, and commercial performance
Led integrated product launches, bringing together Product, Creative, Community, Lifecycle Marketing, Analytics, Campaigns, and external partners around a unified player experience
Influenced product direction through player insights, leveraging qualitative feedback, quantitative data, and market trends to shape messaging, prioritization, and launch strategy
Built scalable marketing frameworks, creating repeatable processes, messaging systems, and launch playbooks that improved organizational effectiveness and cross-functional collaboration
Partnered with multidisciplinary teams to deliver high-impact initiatives in fast-paced, live-service environments where priorities evolve quickly and execution matters
Mentored marketers and fostered collaborative, high-performing teams while maintaining a hands-on approach to strategy and execution
Have 5+ years of experience in Product Marketing, Go-to-Market, Integrated Marketing, or related roles within games, entertainment, technology, or digital products