Product Marketing Manager (Contractor)

Scope of Services
Product Strategy & Positioning
Own positioning and messaging for DNSid and future Innovation Labs offerings
Develop and maintain buyer personas, ICPs and buying journeys
Create differentiated, customer-centric messaging across enterprise, developer and ecosystem audiences
Conduct competitive intelligence and market analysis

Commercial Enablement
Develop sales enablement content, customer presentations and solution briefs
Support pricing, packaging and go-to-market strategy
Create customer stories, design partner case studies and proof points
Partner with Business Development on strategic customer engagements

Product Launches
Lead product launch planning across Product, Engineering and Marketing
Ensure consistent messaging across every customer touchpoint
Translate roadmap priorities into external communications

Cross-Functional Leadership
Partner closely with Product Management, Engineering, Business Development, Developer Relations, and Communications
Capture customer insights and feed market requirements back into Product

Success Expectations
Establish and operationalize a clear positioning, messaging, persona, and ICP framework for DNSid across enterprise, developer, and ecosystem audiences
Build the core commercial enablement library, including customer presentations, use-case briefs, FAQs, competitive guidance, and partner materials
Create and implement a customer-centric, repeatable product launch process for all priority releases and announcements
Develop market-ready use cases and vertical narratives that improve the quality and consistency of customer and partner engagements
Establish a structured customer and competitive insights program that informs Product, Engineering, pricing, packaging, and GTM decisions
Deliver credible customer or partner proof points and help improve conversion across agreed stages of the commercial funnel

Who You Are / What You Bring
8-12 years of experience in Product Marketing, GTM Strategy, or Strategic Marketing for B2B technology companies
Demonstrated success bringing complex technical products from 0 - 1, ideally in AI, cloud, identity, cybersecurity, developer platforms, or enterprise infrastructure
Ability to develop customer-at-the-center positioning, messaging, buyer personas, value propositions, and go-to-market strategies that drive commercial adoption
Disciplined marketer that knows how to position brands around value and impact vs. functionality and features
Experience launching products and building sales, partner, and customer enablement programs
Strong commercial acumen with the ability to translate technical innovation into compelling business value for executives, developers, and enterprise buyers
Exceptional communication, storytelling, writing, and presentation skills
Experience partnering cross-functionally with Product, Engineering, Business Development, and executive leadership to influence strategy and roadmap
Highly analytical with experience gathering customer insights, competitive intelligence, and market research to inform business decisions
AI-native operator who leverages AI to accelerate research, content development, competitive analysis, and commercial execution
Builder mentality with a bias toward action, intellectual curiosity, and the ability to thrive in a fast-moving, early-stage environment
Ability to travel as needed for customer meetings, partner workshops, and industry events

Compliance & Authorization
Legal: The Contractor must be legally authorized to work in the US and have all permits, licenses, and authorizations necessary to function as a contractor
Ethics: Services must be performed in alignment with all applicable anti-discrimination and equal opportunity laws, as well as Identity Digital's Equal Opportunity and non-discrimination policies and training

Location:
Remote within the US (preference for the following states: AZ, CA, CO, DE, MD, MA, MO, NJ, NV, NY, NC, OR, OK, PA, SC, TX, UT, VA, and WA)

Compensation:
$107,000 - $171,000 full-time employee (FTE) salary range, Independent contractor compensation will be paid at a rate based on the agreed-upon engagement