Revenue Operations Lead

About the Job
Aspen Standard Wealth is scaling rapidly through acquisition, and we’re hiring a Revenue Operations Lead to own the system our entire marketing and sales motion runs on. This is a hands-on builder role — you'll personally architect and run our GTM stack (HubSpot, and the tools around them), build the full-funnel reporting and forecasting our Head of Growth runs the business on, and design systems that scale cleanly as we add firm after firm to the platform. You won't manage a team or brief vendors from a distance; you'll be the one in the platform making it work, with an outsourced partner you direct as a resource. If you think in standards instead of one-offs, diagnose funnel problems before reaching for new tools, and want to own GTM infrastructure end-to-end at a firm in serious growth mode, this seat is built for you.

This role is based in New York City.

Responsibilities
Below are the core areas of work for this role. Over time, responsibilities may evolve, but this should provide a clear view of what to expect.

Own the full GTM stack end-to-end — HubSpot (Marketing + Sales Hub), Advyzon's sales pipeline, and supporting tools (Salesmsg, Calendly) — directing the outsourced partner rather than depending on it

Personally architect and build in-platform: data models, automation logic, workflows, integrations, and pipeline/lifecycle configuration

Build and maintain full-funnel reporting in one place — every lead, firm, and stage attributed to source, with campaign and channel performance by firm

Diagnose funnel breaks with rigor: isolate channel vs. handoff vs. close problems and pinpoint where and why a stage is slipping

Define and enforce data model and data hygiene standards across the org

Design for scale and standardization so the stack supports 15+ firms and onboarding a new firm, lead channel, or team member is a repeatable motion

Build the forecasting and pipeline modeling the Head of Growth runs the business on

Select, implement, and integrate a sales automation platform into the stack

Ship continuous improvements on a steady cadence — AI automation, attribution refinement, and new integrations — so the system gets better each quarter, not just bigger

Experiences and Functional Skills Required
5-10 years' experience in RevOps, marketing ops, growth ops, or sales ops, with hands-on platform ownership. Still building, not overseeing.

5-10 years' in elite and competitive environments with a track record of hard initiatives delivered end-to-end and rapid advancement; strong domain learning velocity

2+ years owning measurement and GTM infrastructure end-to-end

HubSpot admin depth across Marketing Hub and Sales Hub: workflows, custom properties, pipeline config, sequences, and ideally Business Units

Designed and managed systems that serve multiple brands, segments, or entities

Revenue operations acumen

Personally built and operated a CRM/MAP platform — not delegated to agency

Comfortable with integrations: cross-CRM sync, iPaaS (Workato, Zapier), API-level work.

Campaign and channel analytics: measures performance and ROI by campaign and source, and turns it into spend and channel decisions

Sales-side systems: lead routing, queues, sequences, sales engagement, ideally a sales automation platform (Outreach, Salesloft, Gong, etc.)

Forecasting and pipeline modeling

Built and defended a multi-touch attribution model under scrutiny

Made build-vs-buy decisions with budget and was right more often than wrong

Comfortable owning lifecycle program design and cadence, not just execution

Behaviors and Mindsets Required
Systems Building & Scaling - Designs and implements operating mechanisms—processes, roles, decision rights, documentation, and interfaces—that keep working as complexity grows.

Diagnostic rigor - Diagnoses and solves problems analytically, and by understanding end-to-end dynamics—dependencies, incentives, constraints, and feedback loops.

Stakeholder trust and influence - Reads people and emotional dynamics accurately and interacts in ways that maintain trust and reduce friction.