VP of Member Growth

What You'll Do:

Own member growth for the Core Business: Be directly accountable for enrollment targets across Maven's core business and for the revenue those enrollments drive. Set the strategy, build the plan, and act as a control tower across all cross-functional teams driving revenue to deliver the results quarter over quarter.
Build and run a scalable enrollment engine: Own the full journey from eligible population to enrolled, activated member — spanning client launches, member acquisition and messaging, the enrollment product experience, and re-engagement of eligible-but-not-enrolled members.
Expand the playbook and deliver new strategies to drive sustainable member growth: Think strategically and from first principles about new ways to grow enrollments beyond today's optimization work — including partnerships and approaches that don't rely solely on permission to communicate with a client's employees. Identify, size, and open avenues that expand the team's purview and unlock new growth.
Optimize relentlessly around data: Build and consistently iterate on the funnel, and create systems that enable quick diagnoses of opportunities. Build operational metrics that act as leading KPIs for each team contributing to enrollments and bring quantitative rigor into how teams execute against targets.
Hold the cross-functional machine accountable: Partner daily with Client Success, Marketing, Product, Finance, Data, Clinical, Payer, Sales, and Operations — and hold each team accountable to its operational KPIs in the enrollment process. Serve as the connective tissue that keeps every part of the engine delivering.
Operate as a player-coach: Lead and develop a small, high-performing team while staying in the execution and details. Set the bar for rigor and hands-on execution by doing the work, coaching through it, and multiplying the team's impact rather than stepping back from it. This is a role that comes with an expectation that you directly execute on the work.
Instrument and forecast: Partner with Data and Finance to build the measurement, segmentation, attribution, and forecasting needed to know exactly what is and isn't working, and to forecast enrollment and revenue with confidence.

What You'll Bring:

10+ years of experience driving growth, enrollment, acquisition, or revenue outcomes, with a track record of personally owning and hitting a number — ideally in healthcare, benefits, marketplaces, consumer subscription, or another environment with a complex funnel and multiple stakeholders.
A hands-on player-coach. You are energized by being in the details daily — the data, the funnel, the plan, the execution — and you lead a small team as a way to multiply your own hands-on impact, not to step back from the work. This is a hard requirement for the role.
Elite quantitative ability as a core competency. You can build and interrogate a funnel model yourself, size opportunities, design experiments, and instinctively optimize around data rather than intuition. Strong quant is non-negotiable.
Strategic range. Beyond optimizing what exists, you can spot and pursue fundamentally new approaches to enrollment that expand the team's purview — not just incremental improvements to current channels.
Cross-functional leadership and accountability. Proven ability to align and mobilize many teams — Client Success, Marketing, Product, Finance, Data, Clinical, Operations — around a shared goal without direct authority over most of them, and to hold each accountable to its operational commitments.
Commercial instincts. You understand how enrollment translates into revenue and unit economics, and you can partner with Finance on targets and forecasting.
Comfort in a fast-paced, mission-driven environment with high visibility and direct accountability for a top-line company metric.