Global Marketing Campaign Lead - Retail & Consumer Goods

Responsibilities
Translate retail and consumer goods business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement

Requirements
Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field
6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy
Proven experience managing global or multi-regional marketing campaigns
Experience in technology, consulting, professional services, digital transformation, or enterprise software environments
Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation
Excellent stakeholder management and cross-functional collaboration skills
Strong analytical, project management, and communication skills
Experience with marketing automation, CRM, reporting, and campaign management platforms
Experience with ABM programs and platforms. Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact

Nice to have
Bachelor's degree in Marketing, Project Management, Business, Communications, or related field
6-8 years of experience in B2B retail and consumer goods marketing, integrated campaigns, or go-to-market strategy
Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies
Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills
Experience with marketing automation, CRM, and campaign management platforms
Familiarity with ABM programs and ability to use data insights to optimize campaign impact