Editorial Director

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

25%: Develop and oversee Hot Luck's editorial vision, content strategy, and storytelling across all platforms, ensuring a cohesive brand voice that reflects the intersection of food, music, hospitality, culture, and live experiences.

20%: Lead the development and growth of Hot Luck's year-round content ecosystem, including newsletters, social platforms, video programming, YouTube, audio initiatives, editorial franchises, and emerging audience channels. Establish measurable audience, engagement, and revenue goals for each platform.

15%: Launch and oversee original content initiatives including a Hot Luck YouTube channel, recurring social video series, creator collaborations, live-stream programming, audio and internet radio programming, and other extensions that deepen audience engagement beyond the festival experience. Collaborate with the Events team to share talent and programming ideas and participate in the events.

10%: Partner with the Editor in Chief, General Manager, sales, marketing, and partnerships teams to develop editorially-led sponsorship campaigns, branded content programs, and integrated marketing opportunities that align with Hot Luck's voice and editorial standards while supporting revenue objectives.

10%: Lead editorial planning and execution for festival coverage, talent programming, chef and musician profiles, original features, newsletters, social content, video initiatives, and year-round editorial franchises.

10%: Manage and mentor editorial staff, contributors, freelancers, creators, and production partners. Provide coaching, feedback, and professional development while fostering efficient workflows and strong editorial standards.

5%: Use audience, SEO, social, newsletter, video, and performance data to identify opportunities, optimize content strategy, diversify traffic sources, and expand reach across existing and emerging platforms.

5%: Represent the Hot Luck brand as editorial talent at events, panels, interviews, video productions, podcasts, radio appearances, and other public-facing opportunities.

The Role’s Minimum Qualifications and Job Requirements:

Education:

Bachelor’s degree and/or equivalent work experience.

Experience, Specific Knowledge, and Skills:

Experience launching or managing video-first content initiatives, including YouTube programming, social video series, or creator-led franchises.

Experience developing newsletters, audience engagement programs, and subscriber growth strategies.

Experience creating or overseeing podcasts, audio programming, radio shows, or other audio storytelling formats.

Experience working with sponsorship, branded content, and integrated marketing programs.

Experience in food, hospitality, music, entertainment, culture, or experiential event media.

Demonstrated success building audiences across multiple platforms and distribution channels.

% Travel Required (Approximate):

15%-25%: This role requires regular travel to Austin, Texas, the home of the Hot Luck brand and its flagship festival. It may also include travel to new hot Luck event locations. Travel will include editorial planning sessions, festival operations, talent and creator programming, sponsorship activations, content production, partnership meetings, restaurant meals, and other brand-related initiatives throughout the year. Additional travel may be required for editorial shoots, industry events, media appearances, and strategic business opportunities.

Pay Range

Salary: New York: $110,000.00 - $130,000.00 Remote: $100,000.00 - $120,000.00