Senior Social Media Editor, Hot Luck

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

30%: Produce, direct, and edit social media video and content.

30%: Appear on camera regularly for social-first video content, festival coverage, talent interviews, creator collaborations, and other editorial initiatives. Conduct on-camera interviews with chefs, musicians, creators, sponsors, and festival talent.

30%: Help develop recurring social video franchises and personality-driven content formats that build audience engagement and strengthen the Hot Luck brand. Support the Editorial Director in identifying opportunities to expand Hot Luck's presence across YouTube, social video, live-streaming, and other creator-focused platforms. Post on Hot Luck social handles on an agreed-upon cadence

10%: Collaborate with the Events team to share talent and programming ideas and participate in the events.

The Role’s Minimum Qualifications and Job Requirements:

Education:

Bachelor's degree or equivalent work experience.

Experience:

Experience launching or managing video-first content initiatives, including YouTube programming, social video series, or creator-led franchises.

Experience appearing on camera for a media brand, publisher, creator business, hospitality brand, or entertainment property.

Experience hosting interviews, live events, podcasts, video series, or social-first content franchises.

Existing familiarity with or connections within the Austin food, hospitality, music, and cultural communities is strongly preferred.

Experience creating creator-style content for Instagram Reels, TikTok, YouTube Shorts, and similar platforms preferred.

Specific Knowledge, Skills, Certifications and Abilities:

Strong on-camera presence and confidence representing a media brand across social, video, and live-event environments.

Ability to conduct engaging interviews and create authentic, personality-driven content that resonates across social platforms.

Comfortable hosting social video segments, appearing in branded content, participating in live-streams, and representing Hot Luck at events and community activations.

Demonstrated understanding of how personality-led content contributes to audience growth, community building, and brand affinity.

Pay Range

Salary: New York: $75,000.00 - $84,000.00 Remote: $70,000.00 - $80,000.00