Editor, Newsletters

Job Description

I. Job Summary | Major goals and objectives.

Execute content marketing strategy in a cross-functional environment including email, browser push notifications, and other audience retention initiatives to maximize web traffic, revenue, and other goals as defined, for People.inc digital properties. Will write strategic, engaging content for newsletters, browser push notification campaigns, experiences and other strategies to drive online engagement for People Inc brands. Will communicate regularly with online editorial, email, social media & editorial analytics teams to optimize engagement and key metrics that align with department goals. In addition, will assist with educating editorial teams about how to use data to create persistent audience engagement and growth, and make recommendations for new strategies to meet goals.

Remote or Hybrid 3x a week

In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.

II. Essential Job Functions

Accountabilities, Actions and Expected Measurable Results

Build audience interactions through data-driven content selection and distribution via email, browser and push notifications, and other channels of engagement

Create and maintain a content plan for newsletter programs as assigned

Communicate effectively with editorial, production, and analytics teams to develop email content and deploy messages that align with achieving business goals

Utilize reporting tools to determine content strategy and plan that drives business goals such as site traffic, pageviews, and revenue.

Optimize content using accurate analysis of performance data

Use data and analysis to inform decision-making around content selection to maximize marketing performance

Assist in developing editorial analytics and reporting for People Inc editorial teams to and work closely with brands to optimize content and new content creation

Assist with developing marketing copy that drives conversion for programs such as subscriptions, video and other editorial products

Coordinate with production team to ensure accuracy of all deployments

All other projects as required to meet traffic and revenue goals

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

Bachelor’s degree, preferably in journalism or communications, or equivalent training and/or experience.

Experience:

Professional experience or internship experience preferred

Digital marketing and/or social experience preferred.

Specific Knowledge, Skills, Certifications and Abilities:

Fundamental understanding of the web, user-generated content tools and social media.

Good critical thinking, analytical, and problem-solving skills are necessary.

Must possess an understanding of basic Excel and/or Google Sheets functionality.

An interest in emerging trends within the email and/or social industry.

Must be detail-oriented and have strong organizational skills.

Ability to collaborate and build relationships with internal stakeholders.

Excellent time management skills for multiple projects with a range of scope.

Experience with Google Analytics, MicroStrategy, or Looker preferred.

Pay Range

Salary: Remote: $55,000.00 - $58,000.00