GTM Associate, AI Product

In this role, you will

Develop and test the initial GTM approach: Define early customer segments, use cases, positioning, messaging, and the customer journey

Work directly with customers: Partner with salon and spa owners and operators through discovery, demos, onboarding, and adoption

Drive activation and usage: Identify what creates customer value, where customers get stuck, and how we can improve activation, time-to-value, and ongoing engagement

Build repeatable processes: Create practical systems for qualification, demos, onboarding, education, support, and customer feedback

Partner with product and engineering: Turn customer conversations and usage patterns into clear product insights and priorities

Run focused experiments: Test messaging, onboarding flows, customer education, and follow-up motions, using metrics such as conversion, activation, time-to-value, usage, and retention

What We're Looking For:
We care less about years on a resume and more about slope, judgment, communication, and ownership. We are open to exceptional new grads, early-career candidates, and candidates with more experience.

There is no single required background. You may have developed the relevant skills in consulting, banking, product operations, implementation, customer success, growth, a founder’s office, an early-stage startup, or through independent projects where you had to operate with real ownership.

You may be a strong fit if you have demonstrated some of the following:

Strong structured problem-solving skills and the ability to turn an ambiguous problem into a practical course of action

High agency and a record of taking responsibility beyond your formal role

Excellent customer presence: you build trust, ask good questions, explain complex ideas simply, and move conversations toward an outcome

Sound product judgment: you notice where users become confused, blocked, engaged, or successful

Comfort using data to identify patterns, evaluate experiments, and make decisions

Strong written communication and the ability to turn messy customer feedback into clear internal recommendations

Versatility across customer conversations, operational execution, strategic analysis, and cross-functional problem-solving

Genuine interest in AI and how it can improve real-world business workflows

Even Better if You Have:

Helped launch a new product, business line, customer motion, or operating process

Worked in a customer-facing software, startup, or operationally complex service-business environment

Used AI tools deeply in your own work or helped customers adopt a new technology

Skills Required
Strong structured problem-solving skills
High agency and record of taking responsibility beyond formal role
Excellent customer presence; build trust, ask questions, explain simply
Sound product judgment; identify where users are confused or blocked
Comfort using data to identify patterns, evaluate experiments, and make decisions
Strong written communication and ability to synthesize customer feedback into recommendations
Versatility across customer conversations, execution, analysis, and cross-functional problem-solving
Genuine interest in AI and how it can improve business workflows
Experience launching a new product, business line, or customer motion
Experience in customer-facing software, startups, or operationally complex service businesses
Hands-on experience using AI tools or helping customers adopt new technology