Senior Field Marketing Manager

Responsibilities:
Own the strategy and execution of SentiLink’s field marketing and events program, including industry conferences, hosted events, partner activations, and regional roadshows

Plan and execute multi-city roadshows in key markets, including venue selection, audience targeting, partner coordination, and local promotion

Partner closely with Sales to identify priority accounts and regions, driving attendance and meeting generation for roadshows and events

Manage end-to-end event execution: vendor coordination, logistics, booth strategy, content, and onsite execution

Drive measurable pipeline impact from events and roadshows, including pre-event outreach, onsite engagement, and post-event conversion

Develop creative, differentiated event experiences that reinforce SentiLink’s brand and thought leadership

Collaborate with Product Marketing and Growth teams to ensure consistent messaging and campaign alignment across channels

Track and report on performance, including pipeline generated, ROI, and key learnings across events and roadshows

Manage event budgets and optimize spend for maximum impact

Support broader demand generation initiatives as needed (e.g., webinars, campaigns, content distribution)

Build and manage relationships with key partners, industry organizations, and event vendors

Requirements:
7+ years of experience in field marketing and events within B2B SaaS, fintech, or financial services

Proven track record of executing events and/or roadshows that drive measurable pipeline and revenue impact

Experience planning and running multi-city or regional event programs

Strong project management skills with the ability to manage multiple events and timelines simultaneously

Experience partnering closely with Sales teams to drive meeting generation and pipeline outcomes

Detail-oriented with strong execution skills and ability to operate independently

Creative thinker with a passion for building memorable, high-quality experiences

Comfortable working in fast-paced, high-growth environments

Experience with tools such as Salesforce, HubSpot, Marketo, or event platforms is a plus

Willingness to travel up to 30-40% for events, roadshows, and onsite execution

Candidates must be legally authorized to work in the United States and must live in the United States

Compensation:
$140,000 - $170,000/year + equity + benefits

Perks:
Employer paid group health insurance for you and your dependents

401(k) plan with employer match (or equivalent for non US-based roles)

Flexible paid time off

Regular company-wide in-person events

Home office stipend, and more!

Corporate Values:
Follow Through

Deep Understanding

Whatever It Takes

Do Something Smart

Skills Required
7+ years of experience in field marketing and events within B2B SaaS, fintech, or financial services
Proven track record of executing events and/or roadshows that drive measurable pipeline and revenue impact
Experience planning and running multi-city or regional event programs
Strong project management skills with the ability to manage multiple events and timelines simultaneously
Experience partnering closely with Sales teams to drive meeting generation and pipeline outcomes
Detail-oriented with strong execution skills and ability to operate independently
Creative thinker with a passion for building memorable, high-quality experiences
Comfortable working in fast-paced, high-growth environments
Experience with tools such as Salesforce, HubSpot, Marketo, or event platforms
Willingness to travel up to 30-40% for events, roadshows, and onsite execution
Must be legally authorized to work in the United States and must live in the United States