Senior Manager, Content & Community Marketing

You Will..

Build and define the program – Own the full provider community strategy: define what “community” means at Headway, what it should feel like, what it delivers to providers and how it maps to our goals.

Design the full member journey – from newly onboarded provider to active community participant to champion to public advocate – and build the programs, milestones and recognition structures that move providers along that arc.

Find where providers want to engage – establish the right mix of community channels, events and experiences based on where providers already go and where conversations are most valuable for Headway to own – evaluate what we’ve built, what’s working and what should evolve

Develop the content and programming strategy for each channel – the topics, formats, voices and cadences that make providers feel educated, inspired and connected.

Day-to-day management of all community channels – moderate conversations, surface great contributions, carry provider feedback to the right internal owners and create the conditions where participation feels worthwhile.

Build a system that identifies true brand champions from participants, and engages them as part of our first ambassador program - that makes top contributors feel seen, celebrated and personally invested in Headway’s success.

Harness the power of our brand champions to build a social proof engine, a scalable, systematic process for capturing provider stories, video testimonials, written case studies – and working closely with cross functional partners to amplify across marketing channels, sales motions, etc.

Measure constantly: track what drives engagement depth vs. passive consumption, and reallocate toward the content and channels that move providers from audience to participant

You’d be a great fit if you..

You've built and scaled a digital community with business results to show for it — not just engagement metrics, but outcomes

You've designed and produced events (in-person and virtual) that created genuine belonging and loyalty, not just attendance

You've stood up an ambassador or advocacy program and can speak to how you converted fans into advocates and advocates into a growth channel

You think of community as a relationship engine and hold yourself accountable to business outcomes, not vanity metrics

You believe content and community belong together — and you have strong opinions about format, channel fit, and what's worth a busy professional's time

Compensation and Benefits

The expected base pay range for this position is $180,000 - $225,000 based on a variety of factors including qualifications, experience, and geographic location.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

Equity compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-home stipend

Therapy reimbursement

16-week parental leave for eligible employees

Carrot Fertility reimbursement and membership

13 paid holidays + company holiday break

Flexible PTO

EAP

Training and professional development

Skills Required
Built and scaled a digital community with measurable business outcomes
Designed and produced both in-person and virtual events that drove belonging and loyalty
Founded or operated an ambassador/advocacy program converting contributors into advocates and growth channels
Developed content and programming strategy across channels, formats, and cadences for busy professionals
Day-to-day community management and moderation experience, including surfacing feedback to internal teams
Experience measuring engagement, optimizing content/channel allocation, and driving participation-to-advocacy conversion