Digital Marketing Lead

Job description

Sam's Pets Location: 260 Sullivan Pl. Crown Heights, Brooklyn Schedule: Full-time, primarily in person Start Date: ASAP Compensation: ~$52,000 - $65,000 annually + bonus Sam’s Pets is seeking a creative, analytical, and growth-oriented Digital Marketing Lead to help drive brand awareness and online sales across multiple digital channels. This role will lead the execution and coordination of our digital marketing efforts and work closely with external agencies, creators, and internal teams. Key Responsibilities: Lead paid social advertising campaigns (Meta, TikTok, etc.) Manage paid Google Search and other digital advertising channels Oversee organic social media strategy and content coordination Coordinate influencer marketing initiatives through external agencies Manage affiliate marketing partnerships and programs Support PR initiatives and brand awareness campaigns Execute and optimize email and SMS marketing campaigns Track performance metrics, analyze results, and identify growth opportunities Qualifications: Strong understanding of digital marketing and ecommerce growth Experience with paid media platforms, email/SMS marketing, and social media Organized, proactive, and detail-oriented Strong communication and project management skills Creative thinker with an analytical mindset This is an exciting opportunity to help grow a fast-moving pet brand with significant room for creativity, ownership, and impact.