Director, Membership Sales

Job description

St. Louis JCC | St. Louis, MO 63146 The Membership Sales Director is responsible for leading membership growth and sales strategy across the JCC's two campuses: the Staenberg Family Complex (SFC) and Fox Building. This position oversees membership acquisition, sales performance, lead generation, prospect conversion, corporate partnerships, and revenue growth. The Director manages the full membership sales process, including lead management, prospect engagement, tours, sales coaching, performance tracking, and budget forecasting. This leader collaborates across departments to strengthen membership opportunities, enhance member connectivity, support retention efforts, and advance the JCC's mission while maintaining a visible presence throughout the organization. Membership Acquisition, Sales Strategy & Revenue Growth • Develop and execute strategies to increase memberships, revenue, referrals, and community engagement to achieve membership sales goals • Analyze sales trends, membership data, pipelines, and market opportunities to identify growth strategies • Develop initiatives through programs, events, partnerships, and outreach to expand membership opportunities Sales Leadership & Team Development • Foster a results-driven culture focused on accountability, teamwork, professionalism, and exceptional service • Lead, coach, train, and hold membership sales staff accountable for achieving performance expectations • Establish consistent sales practices for prospect communication, tours, follow-up, relationship building, and conversion • Conduct regular sales meetings, pipeline reviews, coaching sessions, and performance discussions Marketing, Promotions & Member Growth Initiatives • Partner with Marketing to develop and execute campaigns, promotions, and outreach strategies • Develop referral strategies that increase member advocacy and word-of-mouth growth Corporate Partnerships & Community Outreach • Build and maintain corporate membership relationships and community partnerships • Represent the JCC through networking opportunities, community events, and business development activities Qualifications • Bachelor's degree in business, marketing, hospitality, or related field required • 5+ years of experience in membership sales, customer service, or hospitality, with at least 3 years in a management or senior leadership role • Demonstrated success in developing sales strategies and achieving growth targets • Proven ability to lead, motivate, and develop high-performing teams • Strong financial and business acumen, with experience in budgeting and forecasting • Proficiency in membership management systems, Microsoft Office Suite and Salesforce • Ability to work a flexible schedule, including evenings and weekends as needed