Engagement Marketing Manager

Job description

ADL | Brand & Marketing Location: New York, NY preferred (or anywhere ADL has an office) Grade/Class: Grade F, Exempt, PSA-Eligible ADL is the leading anti-hate organization in the world. Founded in 1913 to protect the Jewish people, ADL works to stop the defamation of the Jewish people and secure justice and fair treatment to all. In the face of rising antisemitism and extremism, we protect, advocate, and educate through a mix of programs and services using the latest innovations and technology. The Engagement Marketing Manager plays an important role in the Marketing Department at the national headquarters of ADL, reporting to the Director of Engagement Marketing and responsible for many aspects of the direct response program and its associated annual fundraising and engagement goals. Primary Responsibilities • Responsible for the execution of direct response initiatives to continue elevating our direct response program and achieve our fundraising and engagement goals • Analyze and evaluate direct response campaigns and performance, and use results to guide data-driven decisions on strategies that drive new donor acquisition and improve conversion and retention • Manage direct response budget spend and reconciliation to ensure the program is on track and achieving targeted ROI • Oversee CSC Direct Response GoFundMe Pro donation pages including creation, customizations, and optimizations to maximize donor conversions • Responsible for operational tasks for successful execution of SMS, direct mail and other direct response channels as needed Secondary Responsibilities • Collaborate with Engagement Marketing team to build decks and reports analyzing fundraising performance • Contribute to the implementation and evolution of new tactics such as email automations, custom welcome journeys, audience segmentation, sustainer program, and second gift conversion initiatives • Identify new opportunities to increase engagement for supporters and event attendees • Provide Direct Response and ADL brand expertise as liaison to ADL departments and regional offices for offline marketing projects • Manage ADL's general reply inbox by sending replies, analyzing emails, creating reports, and elevating to senior leadership Qualifications • Significant experience with demonstrable increases in responsibility, skill, and leadership in a marketing role • Previous marketing experience with a direct response, email, engagement, fundraising, or sales element required • Familiarity with PowerPoint and Excel a must; Salesforce CRM, Marketing Cloud ESP, and donation platforms preferred • BA/BS or equivalent experience required • Flexibility to work evenings and weekends when necessary; some travel within the region Work Environment: ADL is a hybrid environment; this role will require 3 days/week in the office. Compensation: $80,000–$88,000. Salary is reflective of a position based in New York, NY; actual salaries are commensurate with experience and may vary by location.